MEET LES MOSCARIELLO
Moscariello is a former professional road racer who now operates as a prominent entrepreneur and community hub leader within the motorcycle industry. He spends his time working on bikes, while operating a motorcycle shop near Cincinnati.
INTERVIEW TAKEAWAYS | Les Moscariello
TIME IS EVERYTHING
The faster you can go, the more jobs you can get done. The more jobs you can get done, the more you grow your business and status.
BATTERY SYSTEM
Having more tools that run on the same system, and use the same batteries / chargers, the more efficient a shop can be.
KEEP IT ORGANIZED
Keeping a shop clean is key to time management and efficiency. However, the more tools you need, the more space they take to store.
TOOLS OF THE TRADE | Technician Tips
SCREWS
Screws are used all throughout a motorcycle, from body panels, to engine and suspension components. Mechanics often use different forms of screw guns to adjust and maintain.
BOLTS
Bolts make up the majority of the engine and suspension components. Mechanics use ratchets and sockets for maintenance and repairs.
CUTTING / GRINDING
While there are numerous one-off tools for specific jobs, technicians often resort to the tried and true angle grinder.
DEFINE | Design a universal tool body to encapsulate three common tools
MILWAUKEE TOOL STUDY
Analysis of Milwaukee design language and style. Focusing on details consistent throughout tools, surfacing and bevels.
DESIGN LANGUAGE | Materiality & Ruggedness
Key Takeaways
The interplay between rigid shell forms and soft-touch overmold zones, paired with deep grip textures and sharp facet transitions that communicates toughness without sacrificing refinement. This research informed my approach to form-giving, ensuring every surface decision carried intentional weight and purpose.
RAPID IDEATION | Loose form studies
FURTHER DEVELOPMENT | Concept level
FORM STUDIES
Alcohol marker sketch renderings depicting handle forms. Focusing on a universal tool body that is both comfortable and practical for use with different tool heads.
PHYSICAL MODELS | 3D printed parts and foam studies.
PROTOTYPE IN HAND
Primed and sanded 3D printed prototype of the Milwaukee branded tool concept in hand. Emphasis on ergonomics, grip style, and physical surfacing details.
FINAL DIRECTION | Product Renders
